Individualism

Individualism and Modernity: The Paradox of Freedom and Structural Constraints

A crucial essence of social science in general is to raise questions about the Why?. For the conscious development of our societies, diving into the sociogenetic and developmental processes of societies to understand how social structures, values or power relations emerge and evolve is more than significantly important. Every scientific answer to these questions allows...

How much You is in You?

In societies, in which people are increasingly distancing themselves from the lower tiers of the needs according to Maslow, we can observe that people increasingly move questions about their personality and themselves as beings into the focus of their cognitive world. Surely, material wants are still dominant factors, but thoughts about identity and self-perception become...

Why So Serious?

Do you remember the commercial where Michael Jackson said that we are a whole new generation? When everybody was dancing in the streets and naively imitating Michael Jackson? Everybody with Pepsi cans in their hand. Or when Shaq didn’t want to touch this young kid’s Pepsi? What happened to “Be Young, Have Fun, Drink Pepsi”?...