In societies, in which people are increasingly distancing themselves from the lower tiers of the needs according to Maslow, we can observe that people increasingly move questions about their personality and themselves as beings into the focus of their cognitive world. Surely, material wants are still dominant factors, but thoughts about identity and self-perception become … Continue reading How much You is in You?
Do you remember the commercial where Michael Jackson said that we are a whole new generation? When everybody was dancing in the streets and naively imitating Michael Jackson? Everybody with Pepsi cans in their hand. Or when Shaq didn't want to touch this young kid's Pepsi? What happened to “Be Young, Have Fun, Drink Pepsi”? … Continue reading Why So Serious?