Essydo is an independent magazine that focuses on political and broader societal analysis from a technocratic point of view. Generally, contemporary discourse is reduced to two broad paradigms (liberal and conservative), which are used to process and reproduce information. In the light of the increasing complexity of our world, the limited use of our cognitive assessment tools seems to be a counter-intuitive trend. Essydo’s analyses and commentaries are neither left-wing nor right-wing, neither authoritarian nor libertarian; the aim is to provide functional insights into the topic at hand. Accordingly, there is a heavy emphasis on detecting utility maximisation and understanding why different actors or groups have conflicting views or pursue different courses of action. Essydo’s articles go beyond opinions and binary positioning. Rather the mission is to equip the reader with better tools for assessing the complex phenomena of our world.

We make contact with various news sources on a daily basis and all media channels filter the information they provide us with, including Essydo. However, we believe that subjectivity is not a bad thing per se; it is the unconsciousness (of reader and publisher alike) around subjectivity that paves the way for ignorance and conflict. Accordingly, we are keen to reflect on why actors think and act in certain ways, including ourselves; we call it ‘Neutral Subjectivity’. We advise our readers to engage with our articles actively by asking: ‘Why do the actors (in the article) behave in the way they do? Why did Essydo assess their behaviour in the way it did? Why do I feel about the content of this article the way I do?’

With this guide at hand, we hope to provide you with a great and insightful reading experience!