sociology

Is Normative Change (Im)possible?

People only change when they see a benefit in the change. The benefits or advantages can, of course, vary. Someone who greatly values his health will adapt his unhealthy habits to increase his physical well-being. Others value material things and, hence, will adapt their behaviour to increase their financial gains. There always seems to be...

Politics Through Language

Among the very few beautiful sides of us humans, language may be the shiniest one. Words, regardless of spoken or written, are of so immeasurable importance to us as conscious creatures that they are our most important reproductive tool – without them, we would just grow in numbers. Language is colourful. It can warm our...

The Demise of Social Identities in the Age of Corporatocracies and New Media

To what extent are our personalities and lifestyles original and authentic in the age of corporatocracy, in which the new media ecosystem constitutes the very back-bone of it? The term ‘new media’ initially emerged to capture a sense that quite rapidly from the late 1980s on the media and world of communications began to look...

What Does It Mean To Be Successful?

The concept of success is a central aspect of our lives and is one of the key factors that guides our behaviour, shapes our views on the world and also heavily influences our well-being. We act in certain ways, as we believe that this behaviour leads us to outcomes that would make us feel accomplished....